For founders and operators ready to make better decisions with sharper data. Strategic finance partnership for growth, fundraising, and the moments that matter most.
A CFO is the person in the room asking the right questions before the wrong decisions get made.
Most growth-stage businesses don't need a full-time CFO — but they absolutely need CFO-level thinking. The gap between a bookkeeper and a strategic finance leader is enormous, and that gap is exactly where decisions get made about pricing, hiring, capital, and growth.
4c Strategic Finance fills that gap on a fractional basis. You get a senior finance partner embedded in your business — modeling scenarios, pressure-testing assumptions, and giving you real numbers behind the decisions you're already making.
Engagements are scoped around your actual needs, not a generic CFO checklist. Some founders want a weekly thought partner. Others need someone in the room for board meetings and fundraises. Most need a mix.
These are the focus areas that consistently move the needle for growth-stage businesses — the work that pays for itself many times over.
Long-range models that connect strategy to numbers. Scenario planning, sensitivity analysis, and forecasts you can defend in front of a board or a banker.
13-week rolling cash forecasts, runway planning, and capital strategy work — including debt vs. equity tradeoffs and timing.
Annual and rolling budgets tied to operational metrics. The right KPIs for your business model, with reporting cadence to match.
Reporting packages that earn credibility — clean, narrative-driven, and honest about what's working and what isn't.
Data rooms, financial diligence prep, investor models, and the financial storytelling that actually closes rounds.
Margin analysis, pricing strategy, and unit economics work that informs growth and channel mix decisions.
Every engagement is custom-scoped, but most follow a similar arc — moving from diagnostic to embedded partner.
We start with a working session to understand your business, decisions you're facing, and where the financial picture is murky. From there, we propose a scope and cadence.
Building or refining the core financial model, cash forecast, and reporting infrastructure. This usually happens in the first 30–60 days.
Monthly close review, board prep, forecasting updates, and ongoing strategic work. Most clients meet with us bi-weekly or monthly, with async support in between.
Board meetings, fundraising rounds, lender conversations, M&A — the high-stakes moments where having a CFO in the room matters most.
Most engagements start with a 30-minute conversation to understand your business and where a fractional CFO would create the most value.
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