From DTC startups to multi-channel brands doing $50M+, eCommerce finance is its own discipline. Inventory, marketing, channel mix, and cash flow all interact in ways that generic finance doesn't capture.
eCommerce companies don't fail from bad products. They fail from bad inventory and marketing decisions made without the right data.
eCommerce brands operate in an environment where small mistakes compound quickly. Inventory bought against the wrong forecast, ad spend deployed without channel-level margin clarity, or growth that outpaces working capital — any of these can quietly drain a business.
This is where eCommerce-specific finance expertise matters. The questions are different: What's our true contribution margin after returns and discounts? What's the right reorder point? Should we accelerate or pull back on Meta? Can the balance sheet support a Q4 inventory build?
We've worked with multi-channel eCommerce brands across DTC, marketplaces, retail, and wholesale — including businesses that have grown from $10M to approaching $100M+ in revenue. The financial work that scales with you is highly specific to this model.
These are the recurring conversations and analyses that drive decisions for the eCommerce brands we work with.
True contribution margin by channel (Shopify, Amazon, wholesale, retail) and by SKU — net of returns, discounts, fees, and fulfillment costs.
Demand forecasting, reorder logic, and cash flow modeling that accounts for inventory tying up working capital.
MER, blended ROAS, and contribution-margin-aware payback analysis — moving past surface-level marketing metrics.
Inventory financing, factoring, lines of credit — the right capital structure for a business with significant working capital cycles.
Cohort-based LTV models, customer acquisition cost analysis, and the unit economics that drive long-term valuation.
Consolidated financial reporting across Shopify, Amazon, wholesale, retail, and DTC — with margin clarity at every layer.
Concrete examples of how better financial work shows up in eCommerce businesses.
Distinguishing channels and SKUs that actually drive contribution margin from the ones that just drive top-line — and reallocating accordingly.
Inventory positions that match demand instead of working against it. No more cash trapped in slow-moving SKUs.
Strategic capital deployment for seasonal inventory builds — without panic, without overpaying for last-minute financing.
When a strategic acquirer or PE firm comes knocking, the channel and SKU-level financials hold up to scrutiny.
Most eCommerce engagements start with a financial diagnostic — a fresh look at your margins, inventory, and channel economics to identify where the leverage actually is.
Schedule a Consultation